About Sigma Xi » News » Moskowitz to Receive 2010 Walston Chubb Award
July 1, 2010
Howard Moskowitz to Receive 2010 Walston Chubb Award for Innovation
RESEARCH TRIANGLE PARK, NC - Howard R. Moskowitz created a new technology, called Mind Genomics, to better understand the way consumers think about products and social issues. For that and other achievements, he will receive Sigma Xi's 2010 Walston Chubb Award for Innovation.
The Chubb Award is designed to honor and promote creativity among scientists and engineers. Previous recipients include Patrick Usoro, Stan Ovshinsky and Mark Holtzapple.
Moskowitz is president of Moskowitz Jacobs Inc. in White Plains, New York, a firm he founded in 1981. He is both a well-known experimental psychologist in the field of psychophysics and an inventor of world-class market research technology. He graduated from Harvard University and from Queens College (New York), Phi Beta Kappa, with degrees in mathematics and psychology.
Mind Genomics creates and links scientific based databases into a system called Rule Developing Experimentation (RDE). RDE helps companies worldwide to optimize products, messaging and graphics design.
Moskowitz has written/edited 20 books, has published well over 400 articles, chapters and conference papers and serves on the editorial board of major journals. He also founded the journal Chemical Senses. His extensive speaking engagements span both scientific and market research conferences, as well as guest lectures at leading business schools and departments of both psychology and food science.
His recently published book, with co-author Alex Gofman, called Selling Blue Elephants, demonstrates and popularizes how IdeaMap (i-Novation`s flagship product) creates new products and messages from areas as diverse as credit cards, jewelry offers, presidential messaging during election years, stock market communications and trans-national innovation. His latest book, You! What You MUST Know to Start Your Life as a Professional, describes the formative years of a research professional's development.
Moskowitz has won numerous awards, among them the Scientific Director's Gold Medal for outstanding research at the U.S. Army Natick Laboratories, and the 2001 and 2003 awards by the European Society Of Market Research for his innovation in Web-enabled, self-authored conjoint measurement, and for weak signals research in new trends analysis and concept development.
In 2004, Moskowitz was elected as an IFT Fellow, and also was awarded the David R. Peryam Award from ASTM in recognition of outstanding contributions to the field of basic and applied sensory science. He is also the recipient of the Charles Coolidge Parlin Marketing Research Award, ARF Research Innovation Award and The Market Research Council Hall of Fame Award.
From 2004-2006, Moskowitz appeared weekly on ABC News Now as the Food Doctor. His segment highlighted the most innovative and interesting aspects of the food industry. He was inducted into Sigma Xi in 1968 at Harvard.
About Sigma Xi, The Scientific Research Society
Founded in 1886, Sigma Xi is the international honor society of research scientists and engineers, with more than 500 chapters at colleges and universities, government laboratories and industry research centers. Membership is by invitation, in recognition of research potential or achievement. Over the years, more than 200 Sigma Xi members have received the Nobel Prize. In addition to publishing American Scientist magazine, the non-profit Society awards hundreds of grants annually to student researchers and sponsors a variety of programs that support science and engineering.