Talking Climate on The Weather Channel (P,G,S)
(P) This talk will focus on the basics of global warming for the general public. It will present what we know, what we don't know, and why global warming is important. It will also take the larger perspective and show how 'natural' climate variability (like Ice Ages and El Nino) are also very important players that shape human history.
The talk will also cover how it can be tough to communicate the science of global warming from a TV perspective - it's not as visually dramatic as a hurricane.
I will intersperse video clips from The Weather Channel to illustrate how we go about "talking climate" on The Weather Channel.
This talk will focus on the types of climate stories The Weather Channel's 'Forecast Earth' segment covers as well as the challenge of making these segments come alive to viewers.
'Forecast Earth' programs on The Weather Channel examine the intersection of human history and the natural environment; topics such as hurricanes and coastal development, water resource management in the US West, and the sociology of heat waves. I will also provide some background on the general public's perception of 'global warming'.
The talk will also cover how it can be tough to talk about global warming from a TV perspective and my own personal challenges as a scientist in the world of TV.
I will intersperse video clips from The Weather Channel as an attempt to illustrate how we go about talking "climate" on The Weather Channel.
(G) This talk will focus on the types of climate stories The Weather Channel's 'Forecast Earth' segment covers as well as the challenge of making these segments come alive to viewers.
'Forecast Earth' programs on The Weather Channel examine the intersection of human history and the natural environment; topics such as hurricanes and coastal development, water resource management in the US West, and the sociology of heat waves. I will also provide some background on the general public's perception of 'global warming'.
The talk will also cover how it can be tough to talk about global warming from a TV perspective and my own personal challenges as a scientist in the world of TV.
I will intersperse video clips from The Weather Channel as an attempt to illustrate how we go about talking "climate" on The Weather Channel.
(S) This talk will cover the different climate 'products' that are out there and how they are presented on-air at The Weather Channel; products like the Drought Monitor and NOAA's seasonal outlooks. The question is how best do we communicate this climate content in a way that makes the information useful to the general public.