Howard R. Moskowitz
2010 Walston Chubb Award for Innovation
Howard Moskowitz is president and founder of Moskowitz Jacobs Inc. He is both a well-known experimental psychologist in the field of psychophysics and an inventor of world-class market research technology. He graduated from Harvard University and from Queens College (New York), Phi Beta Kappa, with degrees in mathematics and psychology. He has written/edited 20 books, has published well over 400 articles, chapters and conference papers and serves on the editorial boards of major journals. He also founded the journal Chemical Senses. His latest book, with Alex Gofman, called Selling Blue Elephants, demonstrates and popularizes how IdeaMap (i-Novation`s flagship product) creates new products and messages from areas as diverse as credit cards, jewelry offers, presidential election messaging and stock market communications. His forthcoming book, You! What You MUST Know to Start Your Life as a Professional, describes the formative years of a research professional's development. Moskowitz has won the Scientific Director's Gold Medal for outstanding research at the U.S. Army Natick Laboratories and awards from the European Society of Market Research for his innovation in Web-enabled, self-authored conjoint measurement and for weak signals research in new trends analysis and concept development. In 2004, he was elected an IFT Fellow and also was awarded the David R. Peryam Award from ASTM in recognition of outstanding contributions to the field of basic and applied sensory science. His other honors include the Charles Coolidge Parlin Marketing Research Award, the ARF Research Innovation Award and The Market Research Council Hall of Fame Award. From 2004 to 2006, Moskowitz appeared weekly on ABC News Now as the Food Doctor. His segment highlighted the most innovative and interesting aspects of the food industry. He was inducted into Sigma Xi in 1968 at Harvard.